In partnership with the YouGreen cooperative, Ambev implemented a new Ponto Verde in S\u00e3o Paulo to encourage the culture of recycling and the conversion of these materials into income generation. The company's commitment to the project developed by the cooperative is intended to facilitate access for people who find recycling as their source of income, based on direct purchases, without intermediaries.<\/p>\n
Ponto Verde, located in the West region, in the Barra Funda neighborhood, will be open from 9 am to 5 pm. The materials collected are glass, plastic (bottles, jars, pots, etc.), paper, aluminum and steel cans. The converted amounts are deposited on a card, delivered at the time of exchange, and can be withdrawn at any ATM in the city. By the end of the year, another Green Point will be installed in the North region and, by 2022, Ambev intends to expand the installation of these structures in more locations in the city.<\/p>\n
The entire volume collected is directed to YouGreen Cooperativa, which has a model of operational efficiency and job creation to contribute to the Circular Economy ecosystem. For Roger Koeppl, founder of YouGreen Cooperativa, \u201cthe Green Point is an income generation alternative, through the valorization of recyclable materials at a fair price. This project was created as a possibility to increase income for collectors and small entrepreneurs to deal with the economic impact of the pandemic. With the expansion of locations in the city, YouGreen will be able to benefit a greater number of people and collect a large amount of materials back to the industry, promoting the circular economy.\u201d<\/p>\n
\u201cPartnering with YouGreen is part of one of the ways we are investing to achieve our circular packaging commitment. We were pioneers in establishing, in 2018, ambitious goals to generate positive impacts on the environment and society. We believe in the Ponto Verde model because of the possibility of expanding access to points of sale of the material, reducing intermediaries and resulting in a positive impact on these people's income\u201d, says Nayara Baccan Pereira, Ambev's Sustainability Manager. To connect the collectors to this collection point, Cataki, a digital platform that brings autonomous collectors and collectors closer to the collection sites, will be a partner in this pilot project in the West region.<\/p>\n
Source: PackagingBrand - 08\/16\/2021<\/b><\/p>","protected":false},"excerpt":{"rendered":"
In partnership with the YouGreen cooperative, Ambev implemented a new Ponto Verde in S\u00e3o Paulo to encourage the culture of recycling and the conversion of these materials into income generation. The company's bet on the project developed by the cooperative intends to facilitate the access of people who find in recycling their source of remuneration, [\u2026]<\/p>","protected":false},"author":8,"featured_media":2401,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/posts\/2057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/comments?post=2057"}],"version-history":[{"count":1,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/posts\/2057\/revisions"}],"predecessor-version":[{"id":2402,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/posts\/2057\/revisions\/2402"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/media\/2401"}],"wp:attachment":[{"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/media?parent=2057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/categories?post=2057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cmp.ind.br\/en\/wp-json\/wp\/v2\/tags?post=2057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}