Installation will be inaugurated on World Recycling Day and marks the expansion of the first packaging management entity in the country
On the 17th of May, World Recycling Day, the Prolata association, in partnership with the company Triciclo, will install an exclusive post at the headquarters of the Ministry of the Environment (MMA) in Brasília for the voluntary delivery and revaluation of post-consumer packaging (ENP).
The initiative will mark the expansion of the PEVs program in the steel packaging sector. In the first quarter of this year alone, Prolata has already collected more than 7,000 tons of post-consumer steel cans, which were sent for revaluation in the steel industry.
The PEV of MMA was developed by Triciclo Soluções Susteníveis. By enrolling in the Triciclo program, consumers who deposit used packaging at the collection point earn points that can be converted into benefits, such as transportation allowance, bookstore, light bill and cell phone.
“We want to encourage the culture of recycling. Therefore, this PEV will be multi-material and will accept, in addition to steel cans, aluminum cans, long-life packaging and PET bottles”, details Thaís Fagury, president of the Brazilian Association of Steel Packaging (Abeaço) and director of Prolata . The executive explains that the packages deposited at the MMA collection point will be destined to a cooperative partner of Prolata in the Federal District.
Created in 2012 by Abeaço, Prolata managed to implement a recycling chain that brings together manufacturers, retailers, consumers, collectors and the steel industry. Today, there are 55 partner cooperatives, in 31 municipalities and 11 states, plus the Federal District, involving almost 1,500 cooperative members.
By the end of May, in addition to the 30 PEVs already available in the states of São Paulo and Mato Grosso, another 21 will be operating for the collection of post-consumer steel cans, all in Baixada Santista, in São Paulo. In total, Prolata will have 51 PEVs in operation. The program also has 22 warehouses, which receive large volumes and forward the steel cans to steel industries.
“We want to bring more visibility to Prolata, which was the first post-consumer packaging management entity to have a cooperation agreement approved by the Ministry of the Environment. It is important to show that we can revalue packaging materials in a simple and efficient way, benefiting the environment and the entire production and consumption chain”, concludes Thaís.
Source: Current News - 05/13/2021
